B2B Marketing & Demand Generation
Activation | Division
Retention | Division
Acquisition | Division
Customer Journey Mapping
Emma has 15 years’ experience in growth marketing, cross-channel communications and marketing automation. She is an ambitious and innovative marketer with experience of working closely with commercial and product teams, she have worked with and for Enterprise, Mid-Market and Start-up companies to develop comprehensive marketing strategies aligned to their business and sales KPI.
Emma is a focused but inventive thinker who can lead cross-functional teams in the application of analytics insights & customer segmentation in order to inform commercially-focused customer journeys that align with key business & sales drivers.
"Emma is a superstar marketer. She's got the unique ability to think strategically as well as tactically, incorporate many different viewpoints into a cohesive plan, and then action that plan to drive results efficiently and effectively. Working with Emma at Polymatica, I saw first hand how she was able to 'get stuff done', remaining practical at all times about business demands and working really closely with the sales team to generate leads and improve customer engagement. I'd recommend Emma to any start-up or company looking to drive results fast and achieve great marketing and sales alignment."
Head of Sales, Workbooks.com
"I worked with Emma in Symantec and what I really admire about her was her strategic mind and her capabilities of dividing the strategies in little projects which the team could easily work on. She has got great analytical and visionary skills that help her to think outside the box and find different opportunities within the business she is working for. On a personal level she is a really friendly person and it is easy to get along with her."
Senior Channel Marketing Specialist, Symantec
"Emma is an incredibly strong marketer, with the ability to think strategically as well as drive results at the operational level. She has the unique ability to take a complex set of concepts, distil them down to something understandable, and deliver them in a creative format that marketers can absorb and make actionable. I would definitely hire Emma to work for me again, in a second!"
Global Head of Marketing Planning, HP