Jonathan Pearson

Innovation Consultant
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Retention | Division
Revenue | Division
Acquisition | Division
Market Research
Product Design
Go-to-Market Strategy
Customer Insights
Market Positioning
Outbound Process
About me:

Companies need new sources of growth, however, they struggle to transition new products and services to a point to where they deliver meaningful revenue contributions. This is where InnoScale Consulting can help.

Jonathan's consulting projects, advisory and services include:
1) Innovation Go-to-Market capability build;
2) New Product Go-to-Market capability assessment;
3) Pre and Post-acquisition Product Marketing and Go-to-Market advisory;
4) VP Product Marketing-as-a-Service.

He is a B2B SaaS Innovation Product Marketing Consultant helping enterprise software companies unlock their growth potential. Thrives creating privileged customer insights and incisive market analysis, diagnosing product, organisational, and business model challenges, facilitating teams, and synthesising compelling narratives and differentiated competitive positions. Especially skilled in identifying high-potential segments and enabling product, marketing and go to market success. 15+ years Product Marketing, Product Management, Project Management and Operations Management experience in international software and services businesses. Executive MBA from Warwick Business School.

Solid skills and experience in Market Analysis, Positioning, Messaging, Competitor Analysis, Proposition Development, New Product Introduction, Marketing Innovations, Market Entry, International Expansion, Go-to-Market Strategy, Sales Enablement, Product Strategy, Business Development, Market Development, People Leadership, Coaching, Thought Leadership, Public Speaking, Storytelling, Enterprise, B2B, SMB, e-Commerce, Telecoms, Finance, Digital Marketplaces, ERP, CRM, Personalization, Data-driven, Headless, Microservices, Billing, Analytics, Machine Learning. 


“Jonathan is currently still working on adding details to the go-to-market process he has designed for us, but the work he has done so far is excellent and has been commended by all stakeholders”

Transformation Consultant for one of Jonathan's client

"Jonathan excels at product marketing - his ability to bring together customer needs & product capabilities, and to tell the right story. He's an excellent analytical thinker and brought a lot of good ideas & arguments to our discussions. And he gets things done."

Founder of Unbound Commerce

"Jonathan is an excellent product marketer who was instrumental to the successful launch of Exact Online in the UK. He has that rare gift of being able to balance aspirational goals for delivery with a pragmatic perspective, ensuring that best practice is always the focus and clear actions are always in place.


He takes a consultative approach to the role that that, combined with his ability to balance and interpret feedback from many stakeholders (from customers, to sales, marketing and more), enables him to provide clear strategic direction with buy-in from all parties. On a personal note, Jonathan was a pleasure to work with and someone who I would certainly recommend."

Director of ON24

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