Facebook for Business
Marketing isn't simple, and we want you to succeed. Here you'll find ad options for any budget and expertise level – you can start small or go big. And you can always track how your ads are working and make changes along the way.
Facebook, Instagram, Messenger and Whatsapp are combined into one advertising platform and combined have the most users Vs any other platform out there.
It's an advertising tool for companies to reach their ideal customers and grow their brand awareness.
Growth Division Overview:
Any business will be able to use Facebooks advertising platform, both B2C and B2B. The use case will be different depending on the service/product being provided but it has a lot of functionality from cold advertising to retargeting.
Who should use it:
Why you should use it:
- very easy to quickly test/validate as an advertising channel
- able to test a wide variety of creative assets
- simple and easy to set up a campaign
- automation elements help control advertising costs from fluctuating too much
Why other solutions might be better:
- lower advertising costs due to less people using it as a platform
- depending on your ideal customer profile other platforms could be more relevant (e.g. Pinterest targeting women aged 30+ with female products Or Snapchat for 18-24 year olds)
Free version: Yes
Growth Division Stack: N/A