Marketing Automation

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A great tool for the use of automated social actions within your sales cadence. Out with the old email only approach and in with Phantombuster. Integrate the tool with a sales CRM and you can create the ultimate outbound approach to grab the attention of a lead through a cadence of email, Instagram, Facebook and Twitter without lifting a finger.

Growth Division Overview:

I have mainly used this as part of an automated outbound sales approach. As long as you have your lead generation grab all social handles of your prospects you can automate comments on recent posts, like recent posts and follow their accounts. If your sales team are targeting the marketing team then you will be grabbing their attention. Depending on company size, if you were looking to get in touch with the owners or managing director, you can assume that they will not be checking the companies socials.

Who should use it:
Why you should use it:
  • Combined marketing & sales approach.

  • Grow social following with a target audience while approaching new clients.

  • Like/comment on specific posts.

  • Combine all social engagement into one place.

  • Quick, cheap and easy to set up.

  • Saves a lot of time!

Why other solutions might be better:

So far Phantombuster has performed the best for me. However, if you are looking to automate LinkedIn views, follows and connection requests - then this tool is not for you. Phantombuster can contribute towards lead generation by scraping company and employee information from LinkedIn, but I would recommend going for Octopus CRM for LinkedIn automations and hook it up to your sales CRM via Zapier.

Free version: Yes


Growth Division Stack: N/A

Growth Division Expert:

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