Digital marketing strategist
Retention | Division
Revenue | Division
Acquisition | Division
I find solutions to marketing problems so companies improve their situation and feel inspired.
Founder of Matridiana, a consultancy firm specialised in digital marketing strategy.
We cover from A to Z, from strategy diagnosis and definition to its implementation (Google Ads, SEO, social media, web development, etc.) and maintenance. Our motto is 'we want to be part of your team'. We are a group of senior marketers that love to do the job personally.
I’m especially focused on strategy, online marketing, digital analytics and social media.
I started working in digital marketing in 1.999. Since then I’ve worked for companies (Movistar TV, ING Direct, Vocento) and digital marketing agencies (iCrossing, Secuoyas, Click! Marketing), so I’ve acquired experience in both “sides”.
Additionally I teach and give conferences about digital marketing, web analytics and social media in several schools and events (Kschool, Instituto de Empresa, CEF, ESADE, Expomarketing Bogotá, Ned Lima, Digital Day México, CEU, Ecommerce Day Chile, ISIL, ESDEN, Universidad de Palermo, IAB Argentina, Innova Bilbao, Congreso Web Zaragoza, Conversion Thursday…).
I’ve written 5 books. The last two: Crisis marketing: new opportunities after COVID-19 (May 2020) and Better than sales, get customers (sept. 2019)
My personal blog has been awarded every year since it was launched (2009).