Acquisition |

Division

Increase the reach of your brand and get more new customers hearing about you.

Activation | division

On-board more paying customers by converting the ones that hear about you.

Retention |

Division

Make sure your current customers keep on coming back for more.

Referral | Division

Invigorate word of mouth marketing & virality within your customer base.

Revenue | Division

Drive up customer lifetime value, and build a sustainable model for growth.

Acquisition | Division

You have your product close enough to where you need it to be. Great news! But how on earth do you get people to hear about it? Social Media adverts, Adwords, PR, SEO, email campaigns, calls? 

You can spend a lot of time and money on each of these acquisition avenues, and all too often results are below expectation, and without improvement are certainly not sustainable avenues to scale with. 

 

What we'll do:

Our team can either help you determine the best overall acquisition strategy and help you execute on it, or one of our team can inject their expertise into one specific channel. We'll build a process and implement the best sales & marketing tools for your unique needs.

 

Activation | Division

Once customers are hearing about your brand and product and visiting your website, you'll want to make sure you have the systems and processes in place to convert them to paying customers.

What we'll do:

  1. Make sure you have the right CRM system in place, considering: your product, customer & market

  2. Design, implement & optimise a reliable and personal customer on-boarding flow

  3. Ensure all your technology is integrated and working together to deliver results

 

Retention | Division

Customers are flowing in, but you need to make sure they don't flow right back out again. Keep your customers engaged with your brand and product, and keep them coming back for more.

What we'll do:

The first step is to make sure every stage of the user journey is being measured and tracked. Then we can help you implement tools that will allow you to test and optimise your messaging and communications. Whether this involves rewarding loyalty, or automating the reactivation of dormant customers, we'll help you to find what drive customer engagement best.

 

Referral | Division

Word of mouth is by far the most effective form of marketing. If you can get it right. If you can encourage it to happen organically, then you're on the right track.

What we'll do:

Whether it's small nudges along the customer journey at exactly the right moments, or incentivised referral schemes that will encourage word of mouth, we'll be able to help you design and implement a system that delivers on boosting your viral coefficient.

 

Revenue | Division

What's the point in doing all the above work, and you aren't building a profitable business model? Any fool can spend money on bringing customers in the door. Building profitbale sales & marketing strategies, on the other hand, take careful attention to detail and time.

What we'll do:

We make sure all our recommendations and implementations are working towards driving up your Customer Lifetime Value, whilst driving down your Customer Cost of Acquisition. Testing and optimising over time we help you develop a strategy that works for you and your business.

 

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