Who are

Growth Division?

Backing founders to find a scalable route to market

Tristan Gillen

Founding Partner

Tried one year working in a business intelligence unit for massive corporate. Learnt two things: working for big companies suck and his mad Excel skills.

Joining Tom in the founding team of Ordoo was the beginning of his lifetime commitment to startups and helping them grow.

Growth Division is also made up of our expert marketing community. Click below to view their profiles...

"The community sitting around the fireplace in 10 years time swapping stories about the companies we've built..."

Here's a short timeline of our history...

Our Story



Founding Partner

Tom is an entrepreneur and founder through and through. His first business as a teenager had him flogging child identification cards to mums in his local parks!

Having been on the continuous rollercoaster of startup life Tom knows a thing or two about raising money, building operations, growing demand and leading teams. 




Tom and Tristan meet at Costa

Tom had recently founded Ordoo, a mobile pre-order and payment app for coffee shops, lunch spots and bars.

The app was installed at Costa on the University of Bath Campus... where Tristan helped run the coffee shop.


Ordoo grows in the South West

More and more food and drink retailers were signing up to Ordoo. Tom was starting to raise some serious cash for the business. Tristan helped develop an automated loyalty reward system that was helping drive app usage.

This prompted a move to London for the team.

Festival nightmare

The Ordoo team were busy testing different verticles, including ordering at festivals to skip bar queues... lack of signal, bad weather and an app crash highlighted this test as a low point in T&T's journey.



Successful strategic pivot

T&T realised a poor CAC:LTV ratio pointed in only one direction... the business model was not working. This lead to a pivot to a B2B2C play which drove new revenue and opportunities.

Our Vision


Tristan leaves Ordoo

Other opportunities come up for Tristan to build sales processes and set-up CRMs, this leads Tristan to start his own consultancy business.

Tom builds Ordoo

He oversees a digital transformation of the product alongside new CTO Adam. Continuing to test new channels to market and new approaches to growth Ordoo expands it's customer base across the UK.



Tristan's CRM consulting

Learning new skills and tools along the way Tristan helps over 20 different startups over the course of 1 year to build and implement new CRM and Sales strategies. By doing this he hones his marketing skills and exposure. Plus he gets to work remotely around the world!



Book a call with us to hear how we can help you find your business a profitable and scalable route-to-market

Tel: 077134 66979     |     Email: tristan@growth-division.com

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Growth Division is formed!

T&T are reunited as a killer team. Taking experiences from running Ordoo and from other startups, they built their own growth framework focused on testing different marketing channels using experts.


Onwards and upwards

T&T are passionate about learning how to build high growth companies and have already started working with some of our favourite startups including SeedLegals, Oddbox, Offset Earth and Startups.com.

Growth Division 2019