Having worked in the Business Intelligence unit for Europe's largest tech distributor, Tristan had had enough of corporate life (despite acquiring some serious analytical skills).
He joined Tom in the founding team of Ordoo, where he headed up sales and marketing. Moving on from Ordoo Tristan consulted over 20 different startups on their CRM and Marketing Automation systems. Honing his ability to create killer martech stacks.
Tom is an entrepreneur and founder through and through. His first business as a teenager had him flogging child identification cards to mums in his local parks!
After a stint at Vodafone and Accenture, Tom was determined to set up another business. As CEO of Ordoo he's built his strategic thinking and outstanding project leader. Tom knows a thing or two about raising money, building operations, growing demand and leading teams.
Growth Division is also made up of our expert marketing community. Click below to view their profiles...
"The community sitting around the fireplace in 10 years time swapping stories about the companies we've built..."
Here's a short timeline of our history...
Tom and Tristan meet at Costa
Tom had recently founded Ordoo, a mobile pre-order and payment app for coffee shops, lunch spots and bars.
The app was installed at Costa on the University of Bath Campus... where Tristan helped run the coffee shop.
Ordoo grows in the South West
More and more food and drink retailers were signing up to Ordoo. Tom was starting to raise some serious cash for the business. Tristan helped develop an automated loyalty reward system that was helping drive app usage.
This prompted a move to London for the team.
The Ordoo team were busy testing different verticles, including ordering at festivals to skip bar queues... lack of signal, bad weather and an app crash highlighted this test as a low point in T&T's journey.
Successful strategic pivot
T&T realised a poor CAC:LTV ratio pointed in only one direction... the business model was not working. This lead to a pivot to a B2B2C play which drove new revenue and opportunities.
Partner & Head of Sales
Kim has worked in different business development and sales roles at companies such as Patsnap, a Sequoia Capital backed SaaS company, Fintricity Consulting, Rocket Internet’s HelloFresh as an early employee and Early Metrics, the first rating agency for startups.
He's a killer salesperson with experience selling into businesses of all size from startups to corporates.
Tristan leaves Ordoo
Other opportunities come up for Tristan to build sales processes and set-up CRMs, this leads Tristan to start his own consultancy business.
Tom builds Ordoo
He oversees a digital transformation of the product alongside new CTO Adam. Continuing to test new channels to market and new approaches to growth Ordoo expands it's customer base across the UK.
Tristan's CRM consulting
Learning new skills and tools along the way Tristan helps over 20 different startups over the course of 1 year to build and implement new CRM and Sales strategies. By doing this he hones his marketing skills and exposure. Plus he gets to work remotely around the world!
Growth Division is formed!
T&T are reunited as a killer team. Taking experiences from running Ordoo and from other startups, they built their own growth framework focused on testing different marketing channels using experts.
Onwards and upwards
T&T are passionate about learning how to build high growth companies and have already started working with some of our favourite startups including SeedLegals, Oddbox, Offset Earth and Startups.com.
Kim joins Growth Division
As Growth Division scale their operations T&T need help to build out a new part of the business, Sales Division. And there isn't someone better to head that up than Kim Than.